SEO report of born2shop.co.nz

Born 2 Shop: New Zealand's Largest Range of Online Costume ...

www.born2shop.co.nz/

New Zealand's Largest Range of Online Costume Jewellery, Fashion Accessories and Homeware - Born 2 Shop : New Zealand's Largest Range of Online ...


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.born2shop.co.nz/

Character length : 20

Title
Born 2 Shop: New Zealand's Largest Range of Online Costume Jewellery, Fashion Accessories and Homeware | Born2Shop 2014 Limited
Description
New Zealand's Largest Range of Online Costume Jewellery, Fashion Accessories and Homeware - Born 2 Shop : New Zealand's Largest Range of Online Costume Jewellery, Fashion Accessories and Homeware
Keywords (meta keywords)
Born2Shop, gift, gifts, costume, jewellery, fashion, accessories, necklaces, bracelets, earrings, handbags, scarves, pashminas, umbrellas, wallets, diaper, bags, brooches, rings, boxes, manicure, sets

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

description: At Born2Shop we are proud to offer New Zealand’s Largest Range of Online Costume Jewellery, Fashion Accessories and Homeware.
site_name: Born2Shop.co.nz
url: http://www.born2shop.co.nz/
type: website
image: http://www.born2shop.co.nz/img/born2shop_logo_square.jpg

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://born2shop.co.nz/robots.txt
User-agentDisallowed for the search engines
*
  • /_privatefiles/
  • /admin/
  • /dbv/
  • /content/
  • /font/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Born 2 Shop: New Zealand's Largest Range of Online Costume Jewellery, Fashion Accessories and Homeware | Born2Shop 2014 Limited

Character length : 127

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 9%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
11002200
Heading structure in the source code
  • <H4> Necklaces
  • <H4> Bracelets
  • <H4> Earrings
  • <H4> Rings
  • <H4> Brooches
  • <H4> Jewellery Display Products
  • <H4> Scarves
  • <H4> Handbags
  • <H4> Umbrellas
  • <H4> Manicure Sets
  • <H4> Clutches
  • <H4> Fascinators
  • <H4> Wallets
  • <H4> Keyrings
  • <H4> Photoframes
  • <H4> Decorative Resin Objet D'art
  • <H4> Decorative Resin Vases
  • <H1> Featured Products
  • <H2> 3 Drop Elegant Pink Earrings
  • <H2> Crystal Tier Earrings - Silk
  • <H2> Delicate Long Gold Necklace
  • <H2> Double Circle Crystal Earrings
  • <H2> Gold and Jet Stud Hoop Earrings
  • <H2> Gold Oval Earrings
  • <H2> Long Frill Necklace
  • <H2> Long Pearl Necklace with Crystal Emblems
  • <H2> Silver and Gold Twist Necklace
  • <H2> Teardrop Earrings - Gold Crystal Black Diamond
  • <H4> Customer Care
  • <H4> About Us
  • <H4> Contact Us
  • <H4> Follow Us
  • <H4> Contact Us
Word cloud
  • earrings23
  • gorgeous20
  • i'm20
  • crystal13
  • necklaces11
  • jewellery8
  • bracelets7
  • products7
  • necklace6
  • resort6
  • wear6
  • umbrellas5
  • gold5
  • scarves5
  • all5
  • handbags4
  • range4
  • decorative4
  • new4
  • collection4
  • gift4
  • resin4
  • long4
  • series4
  • fashion4
  • rings4
  • homeware3
  • urban3
  • accessories3
  • venezia3
  • manicure3
  • born3
  • terms3
  • sophisticate3
  • conditions3
  • silk2
  • limited2
  • sign2
  • objet2
  • circle2
  • d'art2
  • drop2
  • brooches2
  • wallets2
  • fascinators2
  • clutches2
  • sets2
  • elegant2
  • display2
  • keyrings2
  • photoframes2
  • luna2
  • program2
  • loyalty2
  • faq's2
  • store2
  • contemporary2
  • bracelet2
  • service2
  • wrapping2
Keyword matrix
wordtitledescriptionsheading
earrings
gorgeous
i'm
crystal
necklaces
jewellery
Two Word cloud
  • i'm gorgeous9
  • earrings i'm5
  • resort wear3
  • gorgeous venezia2
  • display products2
  • accessories scarves2
Three Word cloud
  • earrings i'm gorgeous6
  • are all born3
  • gorgeous urban sophisticate2
  • series i'm gorgeous2
  • gorgeous venezia jewellery2
  • customer care gift2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 10 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
6.80
Flesch Reading Ease
52.40
Coleman Liau Index
12.00
Automated Readability Index (ARI)
7.30
Dale–Chall Readability
9.50
SMOG Index
7.90
Spache Readibility
5.00
Number of letters
2856
Number of words
497
Number of sentences
153
Average words per sentences
3
Number of syllables
888
Syllables in words
928
Average syllables in words
1.79
Number of words in first three syllables
101
Percentage of word / syllables
20.32
Words not in Dale-Chall easy-word list
294
Words not in Spache easy-word list
129

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.born2shop.co.nz/includes/js/modernizr.custom.js
  • http://www.born2shop.co.nz/includes/js/min/init-ck.js
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.born2shop.co.nz/includes/css/style.css
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 124 different links.
Internal links: 119
External links: 5

External links:

Internal links:

Link text (anchor) Link strength

 Website security

IP
112.109.65.51
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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